A small dental company: selling online with the team you already have
Many companies in the dental sector are small: three, five, ten people. Whoever answers the phone also prepares shipments, whoever looks after customers also does the invoices, and the owner does a bit of everything. In companies like these, the idea of selling online almost always runs into the same objection: we have nobody to take care of it.
The objection is understandable. Your own online shop really does require skills a small company usually lacks: someone to build and update the website, translate product pages, manage payments, calculate VAT for every country and look after visibility on Google.
The point is that most of that work does not have to be done by the company. On a dental marketplace like Oralzon, the platform does it.
Translations: product pages appear in eight languages without you translating anything. VAT: it is calculated automatically according to the customer's country, with a check of their EU VAT number. Payments: the customer pays when ordering, and the money arrives once delivery is confirmed, with no reminders.
Logistics: the dashboard generates the courier label, and the customer follows the shipment on their own. Visibility: every product has a page ready for search engines, and the catalogue is sent to Google Shopping.
So what is left for a small company? Uploading the catalogue once, starting from the Excel price list it already has. Preparing parcels, as it already does today. Answering customer questions, which arrive in an orderly way in the dashboard. Issuing the invoice, with the details already prepared.
These are tasks a small company already carries out every day. Selling online does not add a new job: it adds orders to work you already know how to do.
In all honesty, the first catalogue upload takes a few hours, and keeping product pages in good shape takes some attention over time. But it is work you do once and then update, not an extra position on the payroll.
The practical tip is to give responsibility for the online channel to a single person, even part time, and to start with the most requested products. The rest of the catalogue can be added gradually.
Getting started requires no investment: the first 180 days come with no subscription fee. You can explore the vendor dashboard in a demo store, without signing up, and judge for yourself how much work it takes.
In short: many small dental companies give up on selling online thinking they need to hire, but translations, VAT, payments, labels and visibility on Google are handled by the platform, the company is left with the catalogue, parcels, answers and invoices, which it already does, and it pays to give the channel to one person and start with the most requested products.