Dental products on Google: getting found in 8 languages
When a dentist looks for a product, they very often start on Google. They type the name, the code or the type of product, and look at the results. For a dental supplier, appearing in those searches is one of the most valuable forms of visibility, because it arrives exactly at the moment of need.
Doing it alone, however, is hard. You need a website with a page for every product, written so that Google understands it. For Google Shopping you need a feed with prices, availability and images, kept up to date and approved in Merchant Center. And if you want to sell abroad, all of this has to be multiplied by every language.
For many companies in the sector, it is work that never gets done, or gets half done: a showcase website without product pages, no feed, a single language.
On Oralzon the platform does this work. Every product you publish has a page in eight languages, prepared so that search engines can read it: title, description, price and availability are written in the format Google expects.
On top of that, Oralzon sends vendors' catalogues to Google Shopping, language by language. This means your products can also appear in the Shopping tab, with photo and price, without you having to create or manage anything.
One practical detail matters. The catalogue sent to Google includes products with a brand, a code, an image and a price. A complete product page therefore has double value: it sells better on the marketplace and can also reach Google.
In all honesty, nobody can guarantee a position on Google, which decides on its own what to show and in what order. What you can do is give Google clear, complete pages in the searcher's language, and that is exactly what the platform prepares for you.
The advantage grows with languages. A manufacturer that today appears only in its own language can be found by a dentist searching in German, Spanish or Polish, without translating a single page.
The practical tip is to write product names the way a searching dentist would: product type, brand, size. Those are the words Google compares with the search.
All you need to start is your Excel price list and the first 180 days with no subscription fee. If you want to see how product pages are created, you can explore the vendor dashboard in a demo store, without signing up.
In short: dentists search for products on Google, appearing in searches and on Google Shopping requires product pages, feeds and translations that many companies lack, on Oralzon every product has a page in eight languages ready for search engines, the catalogue is sent to Google Shopping, and complete product pages with brand, code, image and price have a better chance of appearing.