Slow periods in dental sales: how to fill them
Anyone selling dental products knows the rhythm of the year well. There are months when orders arrive non-stop, and others when the phone barely rings: the weeks when practices close in summer, the holiday season, the days when dentists are at congresses.
Part of this slowdown is unavoidable, because it depends on how practices work. But another part can be filled, with a few choices made in good time.
The first choice concerns promotions. A targeted discount on some products, for a set period, works better than a general price cut: it gives the dentist a reason to stock up before a closure, or to reorder straight after.
The second concerns discount codes for reordering. A customer who bought before the summer receives a code to use when work resumes: a simple way to restart orders in the first weeks after the summer break.
The third concerns markets. Practice closures do not always fall in the same periods in every country, and selling abroad too makes revenue less dependent on one country's calendar.
The fourth is to use slow months to work on the catalogue: better photos, more complete descriptions, products you had not yet uploaded. It is the moment when you have the most time, and the work done now sells in the busy months.
And slow months are the right time to schedule courses and demonstrations for the months that follow: published well in advance, they have more time to collect registrations.
On a dental marketplace like Oralzon these tools are already in the dashboard. You can set product discounts with start and end dates, create discount codes with a validity period and a number of uses, publish your events for free and sell in eight languages to practices in different countries. And the catalogue stays open even when your office is closed for the holidays.
It should be said that no promotion cancels seasonality completely, and Oralzon is in its launch phase. But a slow period used well becomes the preparation for the best months.
Getting started requires no investment: the first 180 days come with no subscription fee. You can explore the vendor dashboard in a demo store, without signing up, where you will also find a sample promotion.
In short: dental sales slow down at certain times of the year, they can be filled with targeted, time-limited discounts, discount codes for the restart and sales in other countries, slow months are also useful for improving the catalogue and scheduling courses, and on a dental marketplace these tools are ready to use, with a catalogue that stays open during the holidays.