Your catalogue in eight languages: the barrier stopping foreign sales is not price

A supplier considering foreign markets thinks about logistics, taxation and competition. The barrier that stops most attempts is simpler: language.

A German dentist searching for a material types the query in German. A product page in Italian does not appear among the results, and if it does it is not opened.

This is not a matter of language competence. A professional assessing a medical device wants to read the specifications in the language they think in, because that is where they catch the nuances that matter.

Translating a technical catalogue is work that companies underestimate in cost and in time. These are not marketing phrases: they are descriptions with specialist terminology, where a wrong term changes the clinical meaning.

A badly translated page is worse than an untranslated one, because it signals carelessness precisely when the professional is deciding whether to trust a supplier they do not know.

Multiplied by the number of items and the number of languages, the work becomes a project in itself, at a cost often exceeding the margin expected from the first foreign orders.

This is exactly the point at which most distributors give up, not because foreign markets do not interest them but because the entry cost is concentrated entirely at the start.

On Oralzon translation of product pages is built into the platform. The seller uploads the product in their own language and the system generates the versions in the other supported languages.

Eight languages are covered: Italian, English, Spanish, French, German, Portuguese, Dutch and Polish. They cover the large majority of professionals across the European area.

This means an Italian supplier uploading an item makes it readable, on the same day, to a dentist in Warsaw and one in Lisbon, having commissioned no translation at all.

The platform interface is itself translated, so the buyer browses, orders and receives communications in their own language, and the seller manages everything in theirs.

The practical result is that cross-border selling stops being a project and becomes a consequence of having uploaded the catalogue once.

In summary: language stops foreign sales before price and logistics do, translating a technical catalogue is a costly project concentrated at the start, and built-in translation removes that cost leaving the seller only the upload in their own language.