The shop has been open a month and sells nothing: what to check, in order

A seller who opens and receives no orders in the first month almost always reaches the same conclusion: the platform does not work. It is the most natural explanation and almost never the right one.

Before looking for a cause it is worth establishing one fact: B2B cycles are slow. A practice with two months of stock buys nothing for two months, however good your offer.

The first month is not data. It is the time needed for your products to appear in the searches of those who, at that moment, needed exactly that.

That said, there are checks worth making rather than waiting, and they should be done in order because they answer different questions.

The first question is whether your products can be found. Try searching for your own items as a customer would, using the terms they would use rather than the commercial name you use.

It is the commonest error and the easiest to correct: a product uploaded under an internal name or a supplier code appears in no sensible search.

The second question is whether the price sits in the right range. Search for your own item and look at what appears alongside: if you are noticeably above the others, the problem is not visibility.

This does not mean you must be the lowest. It means you must know where you are, because a price out of line with the market and without a visible reason does not get chosen.

The third question concerns the product page. If a professional reaches the product and finds no pack contents, sizes or compatibility, they leave without you ever knowing.

The fourth is availability. An item shown as unavailable is invisible to all intents and purposes, and it happens that a seller does not notice half their catalogue is in that state.

The last concerns trust, and it is the one you can act on least quickly. A seller without reviews starts at a disadvantage, and the way out runs through first orders earned with better terms.

If after these checks everything is in order, the answer is that it takes time. A B2B shop builds results over months, and the first orders arrive when the customer's reorder cycle meets your presence.

In summary: the first month is not data, check that products can be found using the customer's terms rather than yours, see where you sit on price, complete the product pages, check availability, and bear in mind that B2B cycles are measured in months.